Fashion Institute Challenge
Fashion + Entrepreneurship! Launch yourself into the consumer products business world when you enter the Fashion Institute of Design & Marketing Challenge. Propose a new product for a particular segment. Your idea could involve clothes, body, health, food or more. Present your idea in a four-minute YouTube video!
The Fashion Institute of Design & Merchandising (FIDM) Challenge provides an opportunity for participants to present an entrepreneurial proposal for a new product idea for a specific market segment. They will pitch the new clothing, beauty, home, health, food or entertainment concept in a four minute YouTube presentation that will describe: the target market, the product offering with relevant benefits, the market potential with pricing and distribution plan, as well as a marketing launch strategy with collateral.
How do I get started? Click here.
How do I expand on this narrative arc? Engage in other activities and summer programs relating to fashion and ideally the intersection of fashion, technology and/or the environment such as:
Spend your summer at the elite RISD design program.
Check out the interesting fashion design summer program at Cornell.
Enter a national fashion up cycling challenge sponsored by Mary Kay cosmetics.
Do a Halt Fast Fashion impact project in your local community.
Go Vintage! Organize a clothes swap at your school or in your home town.
HOT TIP: This is an interesting way to expand your portfolio and unite interests in design and business into a coherent narrative arc. It also sounds like a lot of fun!!